Under the deal, Virgin Media will be provided with more that 300 hours of kids‘ content from Disney Channel, Playhouse Disney and Disney XD.

Said Virgin Media executive director - content acquisition Katharine Burns, "As the home of family entertainment, we‘re uniquely positioned to give our customers the greatest range of flexibility and choice in their TV viewing, and with great premium content on demand we think kids and families alike are going to love the freedom this Disney deal will bring."