MUMBAI: EroS International Media is riding high on success. Its on-demand entertainment portal ErosNow has acquired the worldwide rights of popular Zee TV shows.

With this development, the content from Zee will be available to members with no extra subscription costs. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV is the largest media franchise serving the South Asian Diaspora.

The partnership will allow ErosNow to showcase Zee’s premier television content ranging from top rated serials and soaps to reality shows. Shows like -Ek Mutti Aasmaan, Pavitra Rishta, Fear Files, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya and Armano ki Doli.

ErosNow CEO Rishika Lulla Singh feels that partnering with Zee for compelling content is a natural step to providing the best of Indian entertainment to the consumers worldwide. “We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. We are very excited to bring these shows to the platform and  are confident this content  will  be enjoyed worldwide  on ErosNow."

According to Zee MD and CEO Punit Goenka it is a logical extension for the channel to make its programs available on ErosNow. "Zee has always been a leader in the media and entertainment space, having evolved from being a broadcaster to a content creator and aggregator.”

Goenka further adds “Our premium television content is enjoyed by a large global audience across diverse platforms, with a definitive surge in younger viewers who are more accustomed to consuming entertainment via digital platforms. By partnering with ErosNow, we hope to capture viewers from around the world with the best shows from Zee's library thus living up to our corporate brand philosophy of "Vasudhaiva Kutumbakam- The World Is My Family."