MUMBAI: Giving more power to the local cable operator (LCO), India’s only HITS service JAINHITS has come up with special schemes that will enable LCOs to choose content as per their customers’ needs and pay for that.

The schemes ‘double happiness dhamaka’ and ‘double freedom dhamaka’ that are valid till 30 September aim to streamline operations, improve efficiency and maximise profits. ‘Double happiness dhamaka’ has two variants, ‘Happy 15’ and ‘Happy 17’ allowing LCOs to choose up to 21 pay channels over and above 140 free to air channels and are valid till June 2015 and June 2017 respectively.

Under ‘Double Freedom Dhamaka’, ‘Freedom 11’ and ‘Freedom 12’ are two sub themes that target regional viewers apart from other channel packages. MPEG4 quality set top boxes are available at the starting price of Rs 1699.  “Our offerings are a testimony to our belief in mutual growth along with our partners and wish to boost our partner ecosystem with robust growth opportunity. We would continue to facilitate our partners with such opportunities in the days to come,” stated JAINHITS head Rakesh Gupta.

“These schemes will assist LCO’s in reaching out to greater audiences with best-in-class TV viewing solutions and  enable them to maximize profitability, improve efficiency as well cater to the consumer expectations,” states a release from the company.

JAINHITS technology in partnership with ARRIS and IntelSat is a fast plug and play digitisation solution that comes for an investment of as low as Rs 4.99 lakhs. By signing up for the new schemes, LCOs also get technical updaradation with 24X7 sales service, CAF and CRF and marketing and promotion support which are all DAS compliant.