MUMBAI: At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.
Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.
From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.
Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…
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"Marketing was about making a myth and telling it. Now it's telling a truth and sharing it" — Marc Mathieu @Unilever #CannesLions
"You achieve more from failure than you do from success." -@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng
We are all born creative. We just got it educated out of us. -@ThamKhaiMeng #OgilvyCannes #CannesLions
Selling ideas is a hard job... Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes
Use creativity to solve a problem you've never seen. That's what drives the world. @neiltyson #canneslions #ogilvycannes
Successful people lose more than they win... Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes
Your first job is the second part of your education. #CannesLions #OgilvyCannes
“The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” - @kanyewest @PulseofCulture #CannesLions
“If people are saying you’re wrong, that’s a good sign that you’re probably a genius” - @SteveStoute @PulseofCulture #CannesLions
Global advertising doesn't work. It glides past people, isn't part of their culture, doesn't touch them-John Hegarty @bbhlondon #CannesLions
'You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist' Olivier Robert-Murphy @UMG #CannesLions
'Bad advertising online is shit. Bad advertising on mobile is just offensive' - @ddroga #CannesLions
Weber Shandwick US @WeberShandwick
"If you've got nothing to say, the technology doesn't matter" #profaneandpolitical #wscannes2014
The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic
"Risk is the mother of #innovation" says Tim Webber @Framestore @Cannes_Lions #CannesLions
