MUMBAI: Woody Allen directed Blue Jasmine was set to be released in India two weeks ago but in the last moment was called off since the director did not want to comply with anti- smoking regulations of the country.

Now NGO Hriday (Health Related Information Dissemination Amongst Youth) has responded to Allen's claim that smoking messages in the movie distracts people. In the letter addressed to Allen, they said that many big movies have complied with the norms and have done well at the box office including The Hobbit, Django Unchained as well as Bollywood production houses like UTV motion pictures and Karan Johar productions also started complying with the rules as soon as they came into effect.

They also said that a study conducted by them showed that youngsters exposed to smoking scenes in movies were twice as likely to try it. They also said that 'several countries require censor of contents before screening films to confirm to their laws and cultural sensitivities globally'.

Blue Jasmine was to be released by PVR Pictures. The movie has been critically acclaimed regarding Kate Blanchett's performance. Let's see whether Allen responds to the mail and consents to release the movie so that Indians don't have to miss a good one.