MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) content studio, Essel Vision Productions has acquired the distribution and marketing rights of Lionsgate’s supernatural thriller The Last Witch Hunter starring Vin Diesel.
Essel Vision recently revealed the first look of the movie to moviegoers in India.
The company will release the film in theatres across India a day prior to its worldwide release on Thursday, 22 October, 2015. The Last Witch Hunter features an ensemble cast led by Diesel, Academy Award-winning Michael Caine and Rose Leslie, widely acclaimed for her role as Ygritte in the blockbuster series Game of Thrones. The film is directed by Breck Eisner.
Essel Vision Studio business head Akash Chawla said, “We’re always looking to collaborate with the most successful content companies in the world as well as to give new filmmakers an opportunity to showcase their work. Following our successful ventures into television, short form content, Bollywood, regional cinema and music, our exclusive deal with global content leader Lionsgate to handle all the marketing and distribution of The Last Witch Hunter in India cements our leadership in handling Hollywood blockbusters as well.”
“Vin Diesel is one of the biggest action heroes on the planet. Following the record-breaking success of Furious 7, his next film is breathlessly anticipated by his fans here in India and around the world. Today’s sneak peek marks the first step in our innovative and aggressive marketing campaign to ensure that the film receives the mammoth reception it deserves,” added Chawla.
“The Last Witch Hunter showcases action superstar Vin Diesel at his exciting best, and we’re delighted to partner with our friends at Zee Entertainment to bring his latest thriller to Indian moviegoers,” said Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman.
“The large and fast-growing Indian marketplace offers tremendous opportunities. With their marketing prowess and distribution expertise, Zee Entertainment is the right partner, The Last Witch Hunter is the right film and Vin Diesel is the right superstar to help us conquer the box office there,” they said.
Essel Vision will also make its foray into Hindi motion pictures in October with the release of Jazbaa, starring Aishwarya Rai Bachchan and Irrfan Khan, which is being directed by Sanjay Gupta.
