NEW DELHI: Delhi will be hosting the India International Animation and Cartoon Film Festival (IIACFF) in October. The festival has roped in actor Javed Jaffrey as the brand ambassador.

Being organized by the International Chamber of Media And Entertainment Industry (ICMEI) and the Asian Academy for Films and Television, the Festival will be held from 1 to 05 October.

IIACFF director Soumendu Sinha entered into an agreement with ICMEI president Sandeep Marwah, who heads Marwah Studio, in this connection.

Marwah said, “Multimedia has taken over not only all the mediums of media, but its intervention in all other businesses is now unavoidable. Animation has emerged as a new industry all over the world. It’s time to make people aware of its qualifications.”

He said the animation industry is growing at the rate of 15 per cent every year. There is hardly an industry, which is not taking the support of animation in different presentations and programmes. “India is still the most cost effective destination to produce animated films and its allied works. We are emerging as one of the biggest animation servicing industry,” Marwah added.

Sinha said, “We have designed this animation festival at Hotel Meridien. Many international and national companies have started finalizing their participation. We want it to be very exclusive. With ICMEI coming on board, we have upgraded the standard of the festival.”