MUMBAI: It has been a dull week and the exhibition trade is at the receiving end despite two films to distribute screens to. T-Series Sanam Re pipped the Aditya Roy Kapur - Katrina Kaif starrer Fitoor at the box office in the opening weekend.
Sanam Re, a film with no story or script to back it and counting only on its musical score and hearty promotion (after all, it is a T-Series production), does not stir up excitement in the Valentine’s Day weekend as was expected. With the low figure on Friday, the film remained almost static on Saturday. However, boasting of popular music, the film did cash in on Sunday, 14 February, to show a decent improvement. The film ended its opening weekend with figures of Rs 16.3 crore.
Fitoor, where the trade and exhibitors, especially multiplexes, had some expectations because of a decent past record of the director, Abhishek Kapoor, proved to be a pretentious and messed up script borrowed from Charles Dickens’ classic, Great Expectations. A lot of things have been grossly mixed up and confuse the viewer. The casting was a huge mismatch with only Tabu making a mark in a role, which was not really complementary to her reputation. The film improved only slightly on Saturday and Sunday but not enough to matter. It ended its first weekend with a figure of Rs 13.2 crore.
Ghayal Once Again has not been able to make much of a mark. Old fashioned theme with treatment to match and a bad casting hurt the film hugely. With its opening weekend of Rs 21.2 crore, the film just about managed to stay afloat through rest of the week to collect Rs 33.1 crore in its first week.
Sanam Teri Kasam, a hackneyed love story about cancer playing the villain in the romance of a young couple, being a done to death theme, fails to garner audience interest. With its opening weekend of Rs 3.8 crore, it does not add much to the kitty in the remaining four days and ends the opening week with Rs 7.25 crore.
BHK Bhalla@Halla.com remains a nonstarter.
Saala Khadoos gets a piece of the pie due to poor opposition to add Rs 1.9 crore in its second week thus taking its two week tally to Rs 10.1 crore.
Mastizaade collects Rs 1.05 crore in its second week to take its two week total to Rs 18.7 crore.
Airlift continues to hold its sway at the box office with excellent figures in its third week. The film added a handsome Rs 10.8 crore for its third week taking its three week tally to a healthy Rs 122.1 crore.
Kyaa Kool Hain Hum comes to the end of its run with figures of Rs 20 lakh in its third week to take its three week total to Rs 27 crore.
