Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and C
Just in his mid 40s, Kaushik Roy has a wealth tucked away in his mixed bag of experiences.
Why Ad-Wise - a forum focusing on the business of TV Air Time?
Schooled in Bombay in Campion and Cathedral School. B.Sc. (Hons) in Biochem and Zoology from St.
"Limca Fresh Ho Jao"
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