Mumbai: The Media Nanny, an internationally acclaimed creative communications and PR agency, and Circulate, an award-winning digital agency, have announced a strategic partnership to open a new office in Riyadh, Saudi Arabia, in 2025. This expansion will establish Riyadh as a regional hub for the agencies, allowing them to extend their expertise in the Middle East and North Africa (MENA) region and offer an agile alternative to larger incumbent agency models.
As both agencies deepen their global reach, this new office complements The Media Nanny’s headquarters in Amsterdam and Circulate’s existing offices in Dublin and Lisbon. Known for a high-profile client list including names like Mochakk, Gianluca Vacchi, Porsche, and Audemars Piguet, The Media Nanny seeks to cement its influence in the growing MENA market. Similarly, Circulate—renowned for clients like Circoloco, Oliver Heldens, and Jägermeister—aims to bring its music and culture expertise to the heart of Riyadh’s burgeoning entertainment scene.
The Media Nanny and Circulate have previously collaborated on major events in Saudi Arabia and the UAE, including the MDLBEAST Soundstorm Festival and XP Music Futures conference. This partnership is a natural evolution of their work, enabling them to offer an integrated 360-degree approach to clients. “We’ve seen firsthand the incredible growth of creative industries in the MENA region. These industries need independent, flexible agency partners who truly understand the region, the new-built ecosystems, and its culture, as well as the global marketing landscape,” said Circulate co-founder, David De Valera.
Both agencies have played significant roles in launching and growing MDLBEAST, a leading Saudi entertainment company known for large-scale events such as the Soundstorm Festival. The Media Nanny’s contributions extend to supporting the PR efforts for high-profile initiatives, including the Formula 1 Saudi Arabian Grand Prix and Alicia Keys’ Women to Women campaign, fostering the dynamic sports and entertainment culture in the region.
The Media Nanny, founder & CEO, José Woldring-Walker, expressed enthusiasm for the expansion: “From the first time I set foot on the ground, I’ve felt extremely welcome and inspired by the Kingdom. We have built a strong track record thanks to the trust from our clients and the successful global campaigns we’ve run with them over the last four years. It’s a priority for us to continue demonstrating our knowledge and expertise by supporting clients who are leading innovation across Saudi Arabia and the MENA region. I believe there is no better city than Riyadh to establish ourselves to service new and existing clients.”
Circulate’s co-founder, Marcus O’Sullivan, highlighted the unique synergy of the partnership: “Our collaboration with The Media Nanny enables us to use our global music networks and experience to the benefit of our partners. Combined with that, our intention is to attract the very best regional talent to work alongside our existing teams. This will be an unparalleled creative launchpad in the Middle East.”
With Riyadh as their latest base, The Media Nanny and Circulate are set to provide clients with enhanced on-the-ground support, helping them navigate the evolving cultural and entertainment landscape of Saudi Arabia and the wider MENA region. This expansion positions the agencies as leading creative forces in Saudi Arabia and beyond.
