MUMBAI: Big FM has introduced an exclusive podcast series, TheSocialStar, offering an inside look at the rise of India’s most influential digital creators. Hosted by RJ Megha, the talk show uncovers the strategies, challenges, and defining moments that shaped their success.

The first season features an impressive lineup, including Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Shivani Kapila, Sonika Khurana Sethi, and CA Twinkle Jain. Each episode takes listeners on an unfiltered journey through their early struggles, breakthrough moments, and strategies for building engaged communities and monetising their influence.

Blending radio with digital storytelling, TheSocialStar aims to inspire aspiring creators, brands, and marketers by providing valuable insights into the creator economy.

"As the creator economy continues to thrive, digital influencers have become powerful storytellers, shaping new trends and conversations. At Big FM, we have always championed innovation and adaptability and TheSocialStar is an extension of that vision. By bringing these incredible creators to our platform, we aim to celebrate their journeys while offering valuable insights for aspiring content creators and brands looking to navigate the digital space," said Big FM COO Sunil Kumaran.

Strengthening its digital focus, Big FM seeks to connect with younger audiences through TheSocialStar. The podcast is now streaming on Big FM’s Youtube channel and major audio platforms, including Spotify, Apple Podcasts, Gaana, Jiosaavn, Wynk, Hungama, Google Podcasts, Saregama, and Amazon Prime Music.