MUMBAI: When cricket meets colour, the result is a masterpiece, this IPL season, Shalimar Paints is bringing its brushstrokes to the Mumbai Indians (MI) as their official paint partner. With a legacy spanning over 120 years, the iconic paint brand is set to paint the town blue with its vibrant association with one of the league’s most successful franchises.
This partnership isn’t just about branding, it’s about blending passion and performance, much like a perfectly mixed shade. With MI boasting five IPL titles and a colossal global fanbase, Shalimar Paints aims to amplify its reach, especially in Tier 2 and Tier 3 cities, where the brand sees immense growth potential. The collaboration promises wide brand visibility across MI’s team merchandise, advertisements, digital campaigns, and fan engagement initiatives making Shalimar a household name, both in the stadium and at home.
Shalimar Paints director Kuldip Raina said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation. We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”
A Mumbai Indians spokesperson added, “We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”
As the IPL fever grips the nation, Shalimar Paints and Mumbai Indians are set to create a bold, bright, and unforgettable season, because whether on walls or wickets, a flawless finish is what truly matters.
