MUMBAI: Sanjeev Kulkarni has been appointed as vice president & national head - sales & marketing at Pudhari Publications Pvt. Ltd. In his new role, he will spearhead sales and marketing efforts across print, television, FM, and outdoor media, focusing on expanding market presence and driving business growth.

Kulkarni, with over 25 years of experience, previously at VRL Media served as vice president - sales, marketing & business development, publisher of Karnataka’s Vijayavani. During his 11-year tenure, he led advertising sales and brand marketing for Vijayavani, Dighvijay 24x7 News Channel, and Vijayavani.net.

Prior to VRL, at Bennett Coleman & Co. Ltd. (The Times of India Group) as general manager – west head, overseeing revenue generation across Maharashtra, Gujarat, and Madhya Pradesh. His expertise in market expansion, innovative advertising strategies, and brand building has significantly contributed to his success in the media sector.

Kulkarni’s journey in media sales began at VPL Printers & Publishers, where he played a pivotal role in advertising revenue growth for nearly eight years. Recognised as a team builder and market strategist, he has consistently delivered impactful client solutions, boosting revenue and market share for prominent publications.