MUMBAI: Omnicom Media Group has appointed Anil Jayachandran as head of communications planning in Malaysia.

In his new role, Jayachandran will be working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

Jayachandran brings with him a diverse skillset on board, with over two decades of experience working across marketing, advertising, and research functions in strategy-related roles, including tenures at the likes of JWT, Unilever, Lintas, Ogilvy & Mather, McCann Erickson and Omnicom Group.

With a career that spans geographies, Jayachandran has previously been based in India, Egypt, Malaysia, Bahrain and Dubai.

He joins the Omnicom Media Group team from his role as strategy planning director at Leo Burnett.

Omnicom Media Group Malaysia CEO Andreas Vogiatzakis said, “Anil’s incredible strategic mind, deep in-market knowledge and breadth of experience working alongside clients to produce innovative solutions makes him a valuable addition to the team. I am certain his hire will be instrumental in strengthening Omnicom Media Group’s strategic output for our clients, and we are more than delighted to welcome Anil on board.”

Jayachandran added, “I am excited to be joining the talented team at Omnicom Media Group, and hope my experience and background will be able to complement current and future offerings.”

Jayachandran reports to Vogiatzakis in his new role, and his position is effective immediately.