New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head.

Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her repertoire of experience will help build and strengthen the D2C and traditional businesses in the paid, owned and earned services offered by Tute, said the agency in a statement.

In her career spanning over 18 years, Mehrotra has managed clients from a wide variety of sectors. In the past, she has worked at Good Relations India, Lintas Live, Avian Media and MSL Group amongst others and led highly successful and award-winning campaigns for clients. Prior to joining Tute Consult she was consulting with multiple companies including Ogilvy and The Prophets PR. She also teaches PR and Communications at SCoRe (School of Communication and Reputation) and in the past has been connected with EMDI and University of Madras.

Talking about her new role, Mehrotra said, “Tute today is redefining communication, innovating, integrating, and delivering in every aspect that makes for a growing marcom agency.  Having worked with leading agencies in the past and then having provided independent consultancy services, this role is going to come with interesting challenges and new learnings. I am looking forward to servicing the varied range of clients and managing the dynamic teams while expanding the business to help it reach newer heights.”

Tute Consult founder Komal Nath said, “Shweta comes to us at a very crucial juncture where growth, learning and creativity intersect. In our dynamic field, we always want people with rich experience who can grow the vision and create their own benchmarks. This relationship is sure to be a long and lovely one.”