MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president - planning.

He joins the agency from Reliance Industries, where he was working on the company’s 4G service - Jio and will be based out of Mumbai.

L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

Hasan added, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

“Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig,” he added.

In his career spanning more than 15 years, Hasan has worked across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.