Mumbai: Matrimonial platform IITIIMShaadi.com has announced Indian filmmaker Karan Johar as its brand ambassador. As a part of the association, the portal will release a series of digital campaigns starring the filmmaker across the digital platforms in the coming months, fuelling its messaging around finding someone with the same mental wavelength.

IITIIMShaadi.com founder and CEO Taksh Gupta said the platform caters to the highly educated community when it comes to finding matrimonial matches. "Understanding the niche that we are trying to serve, we see the filmmaker Karan Johar as the perfect face to promote the brand," Gupta added.

The portal has already registered over 1.5 lakh members since it launched in 2014, according to the statement. "The matrimonial platform aspires to cross a mark of 2.5 lakh members in the next two quarters following the new marketing initiatives," it added.

One the association, Karan Johar affirmed, "It is a matter of pleasure to be associating and promoting such a brand that has introduced a whole new concept in society. It is not just about finding potential life partners from any particular set of institutions, but about connecting with someone with whom you share a similar background and mental compatibility."