Mumbai: Hindware Limited, the iconic bathware and tiles brand, has appointed Arunima Yadav as the new vice president & head of marketing. In this role, Yadav will lead a talented team of marketing professionals, driving the company's marketing strategies and initiatives to reach broader audiences. Her focus will be on creating compelling campaigns that resonate with customers, bolstering Hindware brand identity, and maintaining the company's position as a frontrunner in the highly competitive bathware market.
With a career spanning over 20 years, Yadav brings with her a wealth of experience and expertise in brand strategy, marketing and communication, and driving impactful marketing campaigns. Prior to joining Hindware, she held various leadership roles at companies such as Havells India Ltd, Whirlpool of India Ltd, SpiceJet Airlines, and others, playing a pivotal role in driving brand visibility, growth, and expanding market reach.
Speaking on the appointment, Hindware Limited CEO - bath and tiles Sudhanshu Pokhriyal said, "I am happy to welcome Arunima as the Head of Marketing for our Bathware and Tiles business. Her proven track record and deep understanding of consumer behaviour will be instrumental in enhancing our brand presence and customer engagement. I am confident that under her leadership, we will further strengthen our marketing efforts and deliver exceptional experience to our customers.”
Commenting on her new role, Yadav said, "I am excited to become a part of Hindware, a renowned brand that has dominated and revolutionised the bathware industry for decades. I look forward to working with the dynamic team and driving strategic brand and marketing initiatives that connect with our consumers. Hindware's legacy of innovation and commitment to quality resonates well with the consumers, and I look forward to contributing to its growth.”
Yadav holds an MBA degree in Marketing & Finance from Banasthali Vidyapith, Rajasthan. Her expertise in Brand Management and Communication along with consumer insights analysis has been instrumental in driving consumer focused marketing initiatives.
