MUMBAI: FCB Ulka Digital has appointed Anushree Ghosh as digital strategic head.

Prior to this, Ghosh was with SapientNitro where she was leading the strategy function. Ghosh has worked on a gamut of brands such as Nestle, eBay, ITC, GSK Horlicks and MTV, among many others in her previous avatars.

Her expertise lies in decoding the digital consumer behaviour with over 12 years of varied experience and brings with her deep knowledge of digital strategy and brand management, which ensures deep consumer understanding and engagement.

FCB Ulka Interactive senior VP Satish Ramachandran said, “We have had a great year, we have won quite a few large new business, we have won over 14 prestigious awards. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Anushree’s experience will take FCB Ulka Digital to greater heights.”

On her new role, Ghosh said, “FCB Ulka Digital has some great accounts and has been doing clutter breaking work. They have consistently won awards over the last two years from IAMAI, Afaqs, Indian Digital Media Awards, DMAi, etc. I feel proud to join a talented team of digital mavens and look forward to adding powerful and impactful insights.”

FCB Ulka  Digital client list includes Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision and Tata Housing to name a few.