Mumbai: Marketing & PR company Elysian Hues has announced the appointment of Shruti Kaushik as VP - marketing and PR. After gaining substantial work experience as a global marketing and branding consultant, she has now joined hands for multiple ventures with Elysian Hues (EH Communications) founder Deepali Mathur. Kaushik is now the co-founder of House of Mayah and Tiny Tales India.
Kaushik is a writer, entrepreneur, branding expert by Business Insider and Business World. She is now best known for bringing massive recognition to brands in less time through her organic social selling techniques," said the company in a statement.
She has been in the content marketing industry for over nine years and has worked for multiple Indian and international businesses. She has been featured in over 20 media outlets like Yahoo Finance, YourStory, Grazia India, Daily O (India Today), etc. Her content online had earned over seven million readerships and over three million collectively for her clients.
Kaushik has also assisted the National Informatics Centre (NIC), ministry of skills and entrepreneurship, for their content planning and development. She also published a book "LinkedIn Blackbook” for budding entrepreneurs to use the power of content and LinkedIn & scale their business.
On asking how LinkedIn helped her grow, Kaushik said, "It's now, more than ever, that LinkedIn has become a powerful tool as it connects employers to employees, clients to agencies & freelancers. And my experience in LinkedIn branding has worked like a charm for our clients. LinkedIn has been a gold mine for me and my clients. You just have to be consistent and specific there. It is a one trustworthy, business-oriented social platform that has quickly shoved itself into the forefront of CXO’s or decision-makers' minds for lead generation, talent identification, and community development."
Over the next five years, Kaushik is planning to scale her content business by reaching out to businesses around the world and showing them the power of LinkedIn branding. Not merely this, her plan is to redefine luxury with an elite collection of House of Maaya and reach each corner of India, said the statement.
