MUMBAI: Factory 360, a leading experiential marketing agency in the US, has hired industry veteran Tom Tromba to lead its growing Account Service department. Tromba joins the management team at Factory 360 as EVP of Accounts.

Tom comes to Factory 360 from Dentsu's MKTG in NYC where he led the Diageo and RJR business.

Tom brings over 20 years of Agency account leadership to Factory360, having led integrated Marketing programs for some of the world's most iconic brands, including Diageo, NFL, MasterCard, and AB-InBev. He spent the past 11 years leading the strategic development as well as Execution of Consumer / Trade Influencer platforms for Diageo and RJ Reynolds.

As the EVP of Account Services at Factory 360, Tom will be responsible for providing strategic thought leadership across all agency client businesses, while leading the cross-functional agency team in consistently delivering innovative consumer engagement experiences from retail events & promotions to fully integrated, large-scale experiential platforms.

He brings a passion for the fast-paced events industry and a wealth of marketing experience having worked across multiple disciplines (Experiential, Sports Marketing & Sponsorships, Advertising, Shopper/Trade Marketing) over his career.

"We are thrilled to have somebody of Tom's caliber and experience join our growing family and look forward to continued growth with Tom's vision," says Factory 360 CEO Michael Fernandez.