MUMBAI: Dentsu Aegis' digital agency Dentsu Webchutney, has appointed Gaurav Soi to head its new business operations, nationally as executive vice president (EVP).

Soi will report to Dentsu Webchutney CEO Sidharth Rao. He joins the agency from Havas Worldwide, Mumbai where he was senior vice president. 

As part of his new mandate, Soi will identify and channelise new opportunities for the agency across its offices in Mumbai, Delhi and Bengaluru.

On his appointment, Soi said, "The most commonly used word in conversations today is digital. It is no longer the future. It is here and now! Denstu Webchutney has a proven track record and is associated with very prestigious brands. Known for its quality product and forward thinking, I am extremely proud to be a part of this team. The company is aggressively focusing on growth; and yet, we will need to retain the quality of our product across client offerings. It is this balance that will make the road ahead a very exciting one." 

Rao added, "Dentsu Webchutney has now entered its next phase of growth and it's absolutely essential for us that we use the right kind of experiences to steer this growth forward. Gaurav comes in with immense experience and exposure across clients and categories. And his appointment will only further catalyse the strength that already holds the Dentsu Webchutney fort so strong. I am extremely happy to welcome him on board." 

With more than 15 years of experience, Soi has worked with agencies including The Grey Group, Mumbai, Ambience Publicis, Metal Communications and Havas Worldwide. He has also been part of the events and activations industry through Line Communications.