MUMBAI: DDB Mudra south & east has roped in Rajat Ray as its associate vice president. Based out of the agency’s Bengaluru office, he will be reporting to DDB Mudra south & east executive vice president Sujay Ghosh. .

Ray joins DDB Mudra, fresh from a five year stint at Ogilvy & Mather, where he was last designated client services director and led the consolidated advertising team on the IBM account. Before that, he was associated with prominent agencies like Euro RSCG, Ogilvy (earlier stint) and Fountainhead.

Ray has had extensive experience across sectors both B2C and B2B, including but not limited to FMCG, consumer durables, real estate, healthcare, lifestyle, BFSI and IT and brings to the table, a high degree of proficiency in digital marketing.

Ray said, “I’m extremely excited about my new assignment at DDB Mudra and look forward to navigate through the unique opportunities and challenges that the alco-bev category presents. In the short span while I’ve been here, I’ve been struck by the overall levels of energy and enthusiasm. I am impressed with some of the work emanating from this office clearly indicative of the high level of strategic thinking and creative talent it has at its disposal.”

Cherian added, “I am happy to welcome Rajat to the DDB family. Rajat brings with him strong creative agency experience handling global brands & businesses. He is an excellent people’s person and demonstrates strong leadership skills.”