MUMBAI: Dentsu International’s media agency Carat India has brought on Dipika Bhasin as executive vice president. In her new role, Dipika will lead the agency’s north and east offices, drive growth in these regions, and focus on developing and managing Carat's senior client relationship. She will report into Carat India CEO Anita Kotwani.

Armed with more than 20 years’ experience, Bhasin has expertise in working with diverse teams, functions, industries, and has worked on challenging business leadership roles to drive business growth. In her previous stint with PHD Worldwide, she held the position of senior vice president and was responsible for media management. She pivoted the digital media operations and their effectiveness for marketers in the media mix.

Bhasin has handled top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan and also various non-profit organisations. Additionally, she has also worked with Aircel and on brands that include consumer durables, FMCG, e-commerce and auto.

CEO Anita Kotwani said, “As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive and stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”

Bhasin added, “I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international.”