MUMBAI: Citykart has just dropped a summer campaign that’s got more drama than a daily soap and more flair than a 90s hero’s wardrobe. Aptly titled ‘Rang Aur Riwaaz,’ the campaign transforms its 137 stores into mini Hindi cinema sets, blending nostalgia, humour, and masala with big, bold value deals. And yes, there’s a Hindi cinema playlist too. If your retail therapy lacked entertainment, Citykart just changed the script.
On 24 March 2025, the brand launched its summer collection with an OOH blitz that screams ‘filmy fever’. Auto-hoods, billboards, in-store branding, and social media channels have all been swept into this cinematic storm. At the centre of it all? Irresistible offers like ‘BillBuster: Get Duffle Bag/Dry Iron/Water Jug Combo/Dinner Set @249’ and cashback on every purchase.
The star of the show isn’t just the clothes—it’s the campaign’s attitude. With cheeky lines like “Ja Simran Ja, Kar le shopping Citykart se”, the ads tap into Hindi cinema’s most iconic one-liners. Think retail meets reel life. The campaign, created by Citykart and executed by cloud-based agency Fatleg, aims to fuse cultural familiarity with design that pops louder than a Holi colour cannon.
“We are excited to launch this campaign, which ensures that every member of a family can embrace vibrant and budget-friendly fashion. Moreover, Citykart is dedicated to making fashion more accessible and a trendsetter for Gen Zs. This collection caters to the bold, expressive, and trend-conscious spirit of today’s youth. From street-style influences to Hindi cinema-inspired elements, we’re ensuring that Gen Z can step into summer with outfits that are Instagram-worthy and affordable,” said Citykart director Sudhanshu Agarwal.
Fatleg’s founder Anoop K Nair chimed in with equal enthusiasm, “We at Fatleg, had a great time working with Citykart on their summer campaign! Instead of using a traditional product shoot, we took a fresh approach by incorporating Hindi cinema inspired dialogues and popular memes, a format that instantly connects with the target audience. We were thrilled to bring Citykart’s vision to life. The real fun was seeing how well it resonated with the audience, making the campaign more engaging, relatable, and shareable within the industry.”
To keep the filmi vibe rolling, Citykart is pumping a specially curated playlist through stores, giving every shopper a chance to feel like the main character. Add top influencers and local celebs into the mix, and you’ve got a campaign that’s as shareable as it is shoppable.
Citykart isn’t just selling shirts and sarees. It’s selling nostalgia, drama, and the pure joy of shouting Yeh dil maange more while snagging a dinner set for under 300 bucks. Budget fashion just got a Hindi cinema reboot, and it’s playing near you.
