MUMBAI: Wavemaker India is riding high, clinching the top spot in the WARC 100 Most Effective Global Ranking 2025—pulling off a victory with the swagger of a Madison Avenue maverick.

As the advertising industry scrambles under the Competition Commission of India’s (CCI) watchful eye over alleged price-fixing allegations, Wavemaker has flipped a potential headwind into a jet stream of success.

Ajay Gupte, chief executive for south Asia, isn’t just celebrating—he’s making a statement. “Creativity powered by insight and innovation.” That’s not just a corporate tagline—it’s a battle cry.

The numbers tell a cracking story. Wavemaker Mumbai stormed to 115.3 points, blowing past global giants. More remarkably, it stands as the only Indian agency in the top 10—a statistical unicorn in a rankings table usually ruled by North American and European behemoths.

The global podium: 

1) Wavemaker Mumbai, India (115.3 points)
2) Starcom Chicago, US (107.7 points)
3) Mindhare New York, US (78.4 points)

Even as the CCI probes alleged anti-competitive practices in the advertising world, Wavemaker has flipped the script—turning scrutiny into strategy. While some players glance nervously over their shoulders, Wavemaker is already sprinting ahead.

Chief client officer and office head, west, north & east Shekhar Banerjee, calls it a journey of “consistency, evolution and relentless focus. No 1 in 2023 #2 in 2024. Back to #1 in 2025."

The WARC 100 isn’t just a list. It’s the Everest of media effectiveness rankings—stacked with the most impactful campaigns on the planet.

A massive shoutout to GroupM and Wavemaker India’s leadership for pushing boundaries on tech, measurement, full-funnel strategies and creativity.

While the industry introspects, Wavemaker accelerates.