MUMBAI: Vox, a pioneer in AI-driven contextual advertising, unveiled its latest suite of advertising packages tailored for the dynamic Indian market. These innovative ad formats promise to redefine how brands engage with audiences, offering eye-catching, non-intrusive placements that deliver exceptional results.

The new format package leverages Vox’s proprietary semantica 360° technology and advanced Computer Vision to seamlessly integrate ads into popular website content. By analysing images, videos, and text, VOX ensures that ad placements align perfectly with user intent, enhancing engagement and maximising campaign metrics.

Vox’s state-of-the-art advertising formats are strategically placed at focal points within premium inventory, delivering clutter-free visibility. Brands can now utilise vibrant, contextually relevant creatives enhanced with special effects to captivate audiences and achieve measurable results.

The newly launched Vox packages are designed to cater to varying client needs, offering flexibility in budget and performance goals. The four distinctive options include:

 1 . Basic:

 .  Entry-level multi-format package.

 .  Includes programmatic banners, rich media, and premium in-image banners.

 .  Cost-effective with an average CTR of 0.56 per cent.

  2 .  Light:

 . Builds on classic Vox in-image placements.

 .  Offers additional formats to boost visibility and engagement.

 .  Delivers an average CTR of 0.90 per cent.

 3 .  Mix:

 .  Maximum visibility with special in-image formats like wow effects, detection, touch, DCAI, and shopping.

 .  Highest user engagement with an average CTR of 1.00 per cent.

 4 .  Video:

 . Dedicated to video-based creatives for high-impact placements.

 . Features out-stream options for enhanced brand awareness and retention.

 .  Average CTR of 0.81 per cent.

The launch of these packages underscores Vox’s commitment to providing superior quality and performance in digital advertising. Brands seeking to prioritise KPIs and leverage premium placements can utilise these packages to drive standout campaign moments, achieving unmatched engagement and visibility.

Country Head, India, Hybrid, Gandharv Sachdeva expressed his excitement about the launch, "With our new Vox format packages, we’re bringing a premium approach to contextual marketing that meets the high standards of today's brands. These packages represent a significant advancement in digital ad solutions, delivering contextually relevant placements that break through the noise and drive measurable results."