MUMBAI: Tangerine Digital managed and promoted, Blogmint, has launched an app for cricket enthusiasts, world over. Called ‘The Loudest Cheer’, the app aims to connect all the aficionados of the much awaited seventh season of the Indian Premier League (IPL) to their supporting teams. The official launch of the app will take place at a gala event on 16 April, 2014 at Reverb, Noida.

 With IPL 2014 being hosted outside India, disappointment amongst the fans is quite conspicuous. The app allows the fans to cheer every time their team scores, thus making them feel part of a live audience. The app also allows users to create their audio or video cheer that will be showcased on digital channels such as YouTube. Moreover, the participants leading the scoreboard with maximum cheers will earn points that will be translated to incredible prizes. The app can be downloaded from the android app store.  

Commenting on the release of ‘The Loudest Cheer,’ Tangerine Digital chief operating officer Seeraj Katoch said, “We are excited to launch the mobile app that aims to connect fans with their favourite sport. The app will help audiences across India to cheer for their favourite team. As, IPL goes abroad, we realised the need for teams and fans to be connected and technology was the only option to bridge the gap.”