MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

Coolpad has roped in famous Bollywood script writer and director Robbie Grewal to direct the commercial. The commercial film is of 45 seconds duration, aims to target and engage young smart phone users between the age group of 18 – 35 years. The 22-second version of the television commercial of Cool 1 will be aired across leading General Entertainment, Music, Movie and Youth oriented channels in India, with a four week campaign schedule.

Coolpad India CEO Syed Tajuddin said, “The new commercial instantly connects with the youth and through this TVC Coolpad is looking forward to have a stronger presence in India with a big marketing push."