MUMBAI: Lenovo-owned mobile manufacturing company Motorola came out with a unique Christmas campaign urging people to maintain a healthy #phonelifebalance and to go beyond material gifts and shower their loved ones with something they would truly value – the gift of time.

As a part of its festive #TimeForJoy campaign, Motorola asked users to pledge 60 minutes and share their own #TimeForJoy moment. Participation was made possible through many forums as people were asked to like, tweet, or comment with what they would like to pledge their 60 minutes to and how they would utilise this #TimeForJoy.

For pledging their time, Motorola then sent a lucky few winners, gifts that would allow them to spend #TimeForJoy with their loved ones. This included assorted tea bags, board games, yoga mats, dinner, and movie vouchers amongst others.

As revealed by the company, the campaign hashtag #TimeForJoy trended at #1 nationally and the campaign garnered over 9 million impressions and 1.5 million engagements. Overall, 24.8 million minutes were pledged by those who participated.

The campaign also drove offline engagement, staying true to the core philosophy of #phonelifebalance by organising old-school dinner dates with couple bloggers who were challenged to spend 60 minutes with their partners without reaching out for their phones. With integrated efforts to congregate an actual change, Motorola additionally sent alarm clocks to influencers, as a reminder to make #TimeForJoy and each minute count. As the best way to celebrate is to connect with loved ones, even if it means disconnecting from phones for a while and striking much-needed #phonelifebalance.

Minutes pledged towards meaningful interactions were collated on www.mototimeforjoy.com and updated real-time as users participated in spreading true Christmas cheer.