MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

“We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

“Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement "Move the world forward" that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA," added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.