MUMBAI: In a bid to give its customers a unique experience, Metro Shoes has launched ‘A Night Market Sale’ digital campaign, which will give customers an exclusive access to shop for Metro Shoes' end of season sale (EOSS) products before it goes offline (in stores).

To create a buzz on social media, Metro Shoes collaborated with top five bloggers to give them an access for a secret sale where they had a chance to view the collection before the sale went live for consumers.

Metro Shoes is planning to execute the 360 degree EOSS campaign by reaching out to all important touch points like print, outdoor and digital media along with outdoor advertising and in-store experiences. The campaign, first unveiled on digital media, synced across all Metro Shoes digital media platforms and extended to their offline stores as well.

Metro Shoes vice president, digital Alisha Malik said, "Metro's Online Night Market Sale is an exciting proposition and we at Metro Shoes are happy to be the torch-bearers of this initiative. This would also mark Metro’s first concerted 360 degree campaign for its EOSS both online and offline. The campaign has been splashed across social media platforms like Facebook, Instagram, Pinterest and Twitter. It is heartening to see that this activity has captured the interest of customers and influencers alike. This is our kick-off campaign and we'll keep going with other activities throughout the year."

The sale will begin on 27 July from 10 pm – 10 am at www.metroshoes.net.