MUMBAI: Fanzart, India’s first luxury fan brand, has roped in Perizaad Zorabian as the brand ambassador.

The brand has also launched its first brand campaign that reflects 'a new benchmark of desire’ that’s born in luxury, with a category which was never known in India, i.e., designer fans.

The TVC features Zorabian telling the story of how every element of luxury in her everyday style syncs with ceiling art that further accentuates the mood. Every scene of the TVC emphasises how a ceiling with ‘Fanzart Fans’ shall depict emotions and add soul to the objects in your home, adding a sensual touch to make you feel special. The philosophy behind the campaign is to create a unique brand identity in the category of designer fans for designer homes.

Resonating with the brand philosophy is the marketing campaign that aims to introduce the new age luxury in India. The 360-degree marketing campaign will target media across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs. The campaign also highlights Fanzart’s distinctive strengths and design sensibilities.

Fanzart founder Anil Lala says, “Our newest TVC has the most suited face to the brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new luxury of Indian homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasise the beauty of the products and to accentuate the brand to higher levels.”

Fuel Films Director Raj Kaushal mentions, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art. We thought the best way to get into people's mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires luxury, offering perfect harmony and elite-class technology.”

With this association, the brand looks to strengthen its position as the country’s foremost destination, that defines designer fans in India.