MUMBAI: Country Delight has released a digital video commercial featuring veteran actor Sanjay Mishra. The brand aims to eliminate major consumer pain points that one faces while buying and consuming tender coconut water.

The commercial titled ‘The Hunt’ creates a sense of curiosity with a mysterious coconut man looking out for something unique, nudging the audience to a crescendo towards the end of the video. Mishra takes the audience through this journey, talking about his mission, walking through different cities, clearly showcasing disappointment with every tender coconut water he is offered. His search finally ends once he is introduced to Country Delight’s “Country Coconut Water”.

The DVC tries to bring forth all the hassles associated with a tender coconut, from taste to quantity of water to ease of opening, positing Country Coconut Water’s packaging as the solution. As a part of the campaign, Country Delight has also shared their newly launched product with influencers to share their moment of delight with Country Coconut Water with their audience.

Country Delight co-founder Chakradhar Gade said, "We realised that a lot of our customers want to consume natural coconut water but are not able to because of issues like uncertainty in the amount of water, unpredictability of taste, lack of direct-to-home daily access and most importantly the struggle of opening a coconut. We hope each and every Country Delight family enjoys this product and we will continue to disrupt many more traditional product categories like this to give our customers Naturally Acha & Naturally Sacha products