MUMBAI: Lodestar UM has bagged the media mandate for messaging based personal assistant app Helpchat.

In a multi-agency pitch, Lodestar was chosen because of its superlative record in strategy and approach. The current mandate for the agency spans across all affiliate media services including print, radio, digital and OOH.

Lodestar UM CEO Nandini Dias said, “We went ahead with a simple yet compelling strategy rooted in consumer insight for Helpchat. Lodestar UM has always believed that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience, being media agnostic.”

Helpchat vice president marketing Kali Shukla added, “We evaluated several agencies on various parameters and finally decided to go ahead with Lodestar because of their sound strategy and approach, buying efficiency and ability to innovate. Also, Lodestar Bangalore has a head start and expertise in its understanding of e-commerce and the Internet service ecosystem by virtue of handling multiple brands operating in a similar space.”