Media Direction wins multiple media accounts worth Rs 1 bn.

Media Direction wins multiple media accounts worth Rs 1 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 April 2010 - 28 April 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Shakti Pumps [India] Ltd - Mudra Max [Mumbai] 100-120 million
Wynncom [Wynn Telecom] - Karishma Initiative 300 million
Alliance Advertising
Creative
Alliance Tire Group Law & Kenneth Quadrant Communications 100 million [combined]
TBZ Nirmal Zaveri
CMS Computers - RK Swamy BBDO [Mumbai] NA
HCL Technologies - Wieden+Kennedy [Delhi] NA
Hero Honda Motors Commonwealth Games 2010 sponsorship project - Draftfcb Ulka 500 million [combined]
Hero Honda Motors sponsorship of Queen‘s Baton Relay -
Kohler India - Leo Burnett NA
Luminous Power Technologies Arms Crestra Meridian 400 million
Maxima Watches Saatchi & Saatchi Equus Red Cell NA
Nirula‘s India Bates 141 Lowe Lintas NA
Veta [Amoha Education (P) Ltd.] O&M JWT 100 million
Wynncom [Wynn Telecom] - Dentsu Creative Impact 300 million
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com