Mumbai: Brace yourselves for a cricketing spectacle like never before! Radio City is all set to launch "Cricket ka Blockbuster – Cup Par Haq" for the 2024 season. This time, the iconic Harbhajan Singh joins the lineup, bringing his legendary cricketing insights and charm to elevate the excitement. At the heart of this campaign lies the pulsating anthem, "Cup Par Haq” that embodies the game spirit uniting fans nationwide. Its massive launch across all 39 stations and digital platforms marks a momentous occasion.
Since its inception, Radio City has been a trendsetter in capturing the essence of Indian cricket leagues. This year's campaign offers a perfect blend of cricket and entertainment, with the RJs delivering score updates, trivia, and engaging contests through the "World Cup ka Dose with City Ke Jocks" segment. Fans can participate in exciting activities both on-air and digital, with opportunities to win prizes.
Adding humor to the campaign, "World Cup Laughter Shots" injects post-ad break cricket-themed jokes that will tickle the audience's funny bones, promising unlimited laughter both on-air and in the digital realm. "Bhajji on Mic" delves into the drama on the field, with Harbhajan Singh providing insightful analysis and exclusive match insights. Experience the thrill of the tournament with "Game Point to the Point," a Sunday show highlighting key moments, ensuring fans stay informed and entertained. Immerse yourself in musical bliss with "Gaano ki Hat-trick," featuring three back-to-back songs that add a melodious touch to the 'Cricket Ka Blockbuster' experience. Explore the journey of cricketing icons in "Stumps & Stories," offering profound insights into their lives and careers.
Radio City CEO Ashit Kukian expressed his views for the upcoming season, stating, "We are pleased to bring 'Cricket ka Blockbuster – Cup Par Haq' to our audience once again. Radio City has always been at the forefront of delivering exceptional cricket content, and this year, with Harbhajan Singh's unmatched expertise and our innovative programming, we aim to make this season too an unforgettable experience for cricket aficionados nationwide."
Nayara Energy, an Indian private fuel network has joined hands with Radio City as the presenting sponsor for 'Cricket Ka Blockbuster to make this a memorable cricket tournament.
With over 6,500 retail outlets spread out across India, Nayara Energy strives to create a delightful experience at its retail outlets and is at the forefront of innovation and customer-driven initiatives in the energy sector.
Expressing his thoughts on the launch of this latest initiative, Nayara Energy CMO Madhur Taneja commented; “At Nayara Energy, we are delighted to partner along with Radio City for our Mahabachat Utsav which is akin to Radio City’s ongoing initiative offering listeners a power packed dose of cricket and entertainment. It is a unique way of finding resonance with our consumers through storytelling and immersive experiences. As the largest private fuel retailer in India, this promotional campaign serves as a testament to Nayara Energy's appreciation of our esteemed customers. Having onboarded celebrated cricketer, K.L Rahul as the face of our Mahabachat Utsav campaign we aim to create a strong resonance with our consumers on fuelling their dreams and aspirations.”
Cricket superstar, Harbhajan Singh, also shared his excitement, saying, "I am delighted to be a part of 'Cricket ka Blockbuster' this season. Cricket has always been my passion, and I am eager to engage with fans through insightful analysis and behind-the-scenes stories. Together with Radio City, it is an endeavor to make this season even more thrilling and entertaining for cricket lovers across the country."
Moreover, the radio channel extends this multi-touchpoint engagement opportunity to brands, providing maximum visibility and connection with diverse audiences across various platforms. This season promises an entertainment extravaganza beyond just cricket. So stay tuned and celebrate the spirit of tournament like never before!
