McCann Erickson wins Onida (TV & DVD) account worth Rs 300 million

McCann Erickson wins Onida (TV & DVD) account worth Rs 300 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 8 - 21 March 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Paymate India
-
MPG (Mumbai)
NA
Sobha Developers
-
OMS (Bangalore)
NA
Zee Turner
Madison (Delhi)
MPG (Delhi)
60-80 million
Creative
Bar-One (Nestle) Lowe
JWT 20 million
Everyday range (Nestle) JWT
Publicis
60 million
Big Ones Icecream Response (Kolkata)
Situations Advertising (Kolkata) NA
Femina (Worldwide Media) Triton
The Republic 20 million
Onida (TV & DVD) - McCann Erickson 300 million
Play-n-Pets (Walt Disney soft toys) - Oxygen (Delhi)
80 million
Rama Paper Mills -
Macaw Inc
NA
Creative & Media
Giani Group (Retail-Furniture)
-
BEI Confluence (Kolkata)
NA
Malayala Manorama‘s FM venture
-
Stark Communications
NA
Schwabe (Homeopathy company)
-
Dentsu Communications (Delhi)
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com