Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 February - 8 March 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Keo Karpin hair oil
|
The Media Edge
|
Mindshare (Kolkata)
|
40 million
|
|
Nihar Hair Oil (Marico)
|
-
|
Madison
|
100 million
|
|
Richfeel Trichology
|
-
|
JK Advertising (Mumbai)
|
30 million
|
|
Tally Solutions Ltd
|
Vibrant Media
|
Interactions (Bangalore)
|
200 million
|
|
Tata Sky Ltd
|
-
|
Maxus
|
500 million
|
|
Yahoo! India
|
-
|
The Media Edge (conventional)
|
NA
|
|
Neo@Ogilvy (digital)
|
|||
|
Clear Channel (outdoor)
|
|||
|
Creative
|
|||
|
AOL (American Online)
|
-
|
Saatchi & Saatchi (Bangalore)
|
NA
|
|
Casio Digital Watches
|
-
|
Fortune
|
NA
|
|
Chevrolet Aveo (General Motors)
|
-
|
McCann-Erickson
|
NA
|
|
Aveo U-VA (General Motors)
|
-
|
||
|
Optra SRV (General Motors)
|
-
|
||
|
Godrej No.1 lavender soap & Godrej No.1 talc
|
-
|
Mudra
|
180 million
|
|
Ion Exchange
|
-
|
Vermillion Communication (Delhi)
|
100 million
|
|
Home Store India Ltd (Sabka Bazar, Store 99 & THS)
|
-
|
||
|
Solo Filex Systems
|
-
|
||
|
Radisson MBD
|
-
|
||
|
Kenstar Television
|
-
|
Saatchi & Saatchi (Mumbai)
|
NA
|
|
Reliance Polyesters and Polymer
|
-
|
||
|
Logan cars (Mahindra Renault)
|
-
|
Saatchi & Saatchi (Mumbai)
|
100 million
|
|
Magppie India (home accessories)
|
-
|
SSC&B Lintas
|
NA
|
|
Manjal soaps (Marico)
|
-
|
Bates Enterprise
|
NA
|
|
Monster.com
|
McCann-Erickson (Delhi)
|
JWT (Delhi)
|
100 million
|
|
Multi Commodity Exchange (MCX)
|
-
|
Concept Communication (Mumbai)
|
NA
|
|
Nihar Hair Oil (Marico)
|
-
|
Ambience Publicis
|
100 million
|
|
Richfeel Trichology
|
-
|
Strings Advertising (Mumbai)
|
30 million
|
|
Smash innerwears (Royal Classic Group)
|
-
|
be positive 24 (Chennai)
|
NA
|
|
Watanamal Group
|
-
|
TBWAIndia (Chennai)
|
NA
|
|
Creative & Media
|
|||
|
Archidply
|
-
|
Grey Worldwide (Bangalore)
|
10 million
|
|
Gold Mall (Real Value Promoters)
|
-
|
TBWAIndia (Chennai)
|
NA
|
|
Laxmi Opticals
|
Ushak Kaal
|
Noshe Oceanic (Delhi)
|
50 million
|
|
Metaljunction.com
|
-
|
Rediffusion DY&R (Kolkata)
|
10 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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