Business worth Rs 1.2 billion+ moves; BSNL, Birla top the list : Period 9 February - 22 February 2006:

Business worth Rs 1.2 billion+ moves; BSNL, Birla top the list : Period 9 February - 22 February 2006:

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 9 February - 22 February 2006.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Panasonic Toughbook
OMS (Ahmedabad)
50-60 million
PDL Electronics India
MPG (South)
100 million
Creative
Ajantha Supari
‘be positive 24‘ (Chennai)
NA
Birla Plus, Birla Cement & Birla Ready Mix
Interface Communications
150-200 million
Cinemax
Madison Creative
NA
Everest Industries Roofing & Boards
Dale Carnegie Training
Asbestos Cement Products Manufacturers’ Association
Senco Gold Jewellers
Inner Circle (Kolkata)
RK Swamy/BBDO (Kolkata)
10 million
Creative & Media
BSNL One India plan
SSC&B Lintas
150-200 million
FCm Travel Solutions
Grasshoppers (Mumbai)
10 million
Fortis Securities Limited
Rediffusion DY&R (Delhi)
70-100 million
Ion Exchange India Ltd
Vermillion Communication (Delhi)
70 million combined
Sabka Bazar & THS (The Home Store)
Triton Communications
Next retail chain (Emart India)
AMO Communications (Mumbai)
50 million
Parx (Raymond)
Ambience Publicis
Dentsu Marcom (Mumbai)
100 million
Manzoni (Raymond)  
NA
Be: (Raymond)  
Prakruti Nest Builders and Developers  
Kreaté Advertising (Mumbai)
20 million
Taneja Developers and Infrastructure Ltd (TDI)  
Rediffusion DY&R (Delhi)
50 million
Tops (GD Foods) O&M
Noshe Oceanic
15 million
Xylys (Titan’s new high-end watch)  
Bates Enterprise (Bangalore)
80-90 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com