MUMBAI: Micromax Informatics has appointed Shubhajit Sen as its chief marketing officer.  In his new role, Sen will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication.

Prior to Micromax, he was the executive vice president – marketing of Glaxo Smith Kline Consumer Health for 21 years and served as the key resource to accentuate the successful journey of the company.

Micromax Informatics CEO Vineet Taneja said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives.”

 The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with.

Commenting on his new role, Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Sen joined GSK in 1992 as a management trainee and advanced through the organisation to be the executive vice president – marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.