MUMBAI: Asia TV USA Ltd, the exclusive television, entertainment and media distributor of Zee TV in the United States, has appointed Tom Marsillo as senior vice president of advertising sales for the mainstream market.

Marsillo‘s experience with U.S. ethnic markets includes over 13 years with Univision/Telefutura, Azteca America, H.I.T.S., Vme and Spanish Television Sales.

"Marsillo‘s 28 years of sales and management experience in both ethnic and mainstream markets will play an instrumental role in bringing more mainstream advertising to Zee TV,” said Asia TV USA CEO Suresh Bala.
 
The South Asian market is the fastest-growing ethnic segment in the U.S. As part of his new responsibilities, Marsillo led "A Passage to India,” a South Asian marketing event and upfront presentation at the Time Warner Center’s Samsung Experience on behalf of Zee TV. A panel discussion featured representatives from Nielsen Research, the U.S. Census Bureau, DraftFCB and Vonage, each of whom spoke about the affluent, educated and expanding South Asian audience (Indians, Pakistanis, Sri Lankans and Bangladeshis) in the United States.

"Nielsen-rated Zee TV has 14 of the Top 15 shows for South Asians in the U.S., and – in a boon for advertisers – 98 per cent of Zee TV viewing is live," an official statement said.

As an advertising sales professional for Blair Television, Marsillo successfully sold Independent broadcast TV in the 1980s, prior to the cable explosion. He kept pace with the times with subsequent experience in Cablevision and Rainbow advertising sales, selling national, regional and local cable nearly through the end of the 1990s.