MUMBAI: McCann Erickson has roped in Jitender Dabas McCann Delhi to head and strengthen its planning function.

In his new role, Sandip Mahapatra, Dabas‘ predecessor at McCann, will spearhead integrated planning for McCann Worldgroup.

In his previous stint, Dabas was working with JWT as executive planning director and vice-president.

Said McCann Worldgroup executive chairman Prasoon Joshi, "I immediately knew that Jitender is the kind of planner I have always respected. Incisive, clear thinking, passionate, he has vision. His reputation precedes him and I am looking forward to having him work along with our Delhi branch on our extensive brand portfolio."

An IIT Delhi Alumnus, Dabas has spent 14 years in the advertising and communication industry. Starting as an account management executive with FCB Ulka, he moved on to strategic planning with Grey and was with the JWT Delhi branch for the last five years.

Dabas has worked with brands such as Compaq Presario, GPI, Hyundai motors, SBI, Aviva, GE Money, Hero Honda, Nokia and Pepsi Foods.

Last year Dabas also won WPP‘s Atticus award for original thinking in marketing and communication.