Mumbai: Ipsos, one of the world's leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.

Ipsos is partnering with RTL Ad Alliance to offer a series of events on the theme of Context or Chaos and how brands can navigate changing consumer attitudes, and the latest evidence on what works in advertising.

Ipsos CEO Ben Page said: "In the post-pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5 pm.”

Meet us on the RTL beach

Ipsos will be at the heart of cutting-edge sessions on the various stages and forums of the International Festival of Creativity. A series of conferences and roundtables will also be held daily by Ipsos and RTL Ad Alliance on the RTL Beach throughout the Cannes Lions event, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos.

Ipsos will be unveiling the exclusive results of its annual report Global Trends, which identifies and analyses the major trends for 2024, based on surveys of 48,000 people from more than 50 countries, and examining changes in attitudes over the last decade for business and brands.

Unlock brand success

Ipsos’ Brand management framework, Brand Success, empowers marketers and brand owners to grow successful brands. It relies on three keys to unlock brand growth: shaping unique expectations for the brand, understanding the context and acting with empathy. Several Ipsos’ solutions are based on this framework, all integrating various sources of information including surveys, behavioral data and social data.

Follow our news related to Cannes Lions & brand success: Ipsos @ Cannes Lions 2024 | Ipsos.