MUMBAI Huawei ICT and telecommunication solutions company Huawei, today announced Lionel Messi as its latest global brand ambassador. The Chinese multinational says that the partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honour the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said Huawei Consumer BG handset business president Kevin Ho.

“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Huawei India consumer business group president Allen Wang.

Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are  excited to be associated with the World’s top football athlete," added Wang.