MUMBAI: India’s audience aggregation platform for television SureWaves Media is witnessing upwards of 100 per cent increase in festive advertising over the year 2013 across key sectors. The biggest spenders this season are from sectors such as FMCG, food and beverages, automobiles, personal healthcare, financial services, online retail and cellular phone services.

Vis-?-vis last year, sectors such as cellular phone services, online retail, personal healthcare, automobiles and FMCG have increased the ad spend on SureWaves Spot TV network by 297 per cent, 257 per cent, 137 per cent, 119 per cent and 109 per cent respectively. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier II and tier III cities of the country. Even segments such as incense and fragrance market along with building materials industry are aggressively increasing their presence during the festive season. 

Talking about the trend, SureWaves MediaTech COO Mandar Patwardhan said, “This is the clear indication of the positive mood prevailing in the country and we are glad that large media buyers and national advertisers are now seeing the value of a media platform like ours that allows brands to tap into the combined audience of the highly popular local and regional TV channels in their target markets and also gives them measurable return on investment.”

SureWaves have developed technology to aggregate local cable and regional satellite TV channels across India allowing advertisers to work through a single platform.