MUMBAI: Global smartphone brand, Vivo has come on board as the presenting sponsor for the 9pm prime time show on Republic TV.

The strategic partnership is aimed at targeting the millennials- a focus point for both Vivo and Republic TV.

Republic TV CEO Vikas Khanchandani mentioned, “We are happy to announce Vivo as our presenting sponsor for the 9.p.m. prime-time show along with the other evening news bulletin. With a network like ours, which caters to Vivo’s core TG of youth, we make for an ideal partner to provide complete brand solutions to them.”

Vivo chief marketing officer Vivek Zhang added, “This year has been really exciting for us as we recently launched our latest offering V5s in the market and now we are delighted to associate with Republic TV. It is one of the most awaited news channel of our times which promises a revolution and the emergence of a new generation of content creators. Vivo is associating with its prime-time show and we look forward to be a part of the revolution that is about to change the Indian media.”

The association between Vivo and Republic TV will be effective on all broadcast and digital platform.