MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients.  Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour.  With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.

Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”