Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.

"Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels," said the statement.

 “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share," said Shoppers Stop MD and CEO  customer care associate Venu Nair. "We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”