MUMBAI: Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

The Premier League will take place from 12 August 2017 to 13 May 2018 in the United Kingdom.

Star Sports has been at the forefront of ardent PL fans in India, with live Premier League-specific shows during the 2016-17 season. The 2017-18 season will witness the first-of its kind television broadcast innovation through the Star Sports Select add on service, offering a superior experience to fans. Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from in this year’s PL broadcast. The Star sports select add on service will be available on Tata Sky.

A Star India spokesperson said, “Star Sports has been dedicated to bring the PL to the Indian football fans over the past decade. We are delighted to welcome Samsung on-board as presenting sponsor for the broadcast of world’s most followed football league. This partnership reflects our resolute endeavor to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurture sports in India, and we are keen to keep fans engaged during the entire season of the tournament.”

“Sport is a great way to connect with audiences and PL is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Samsung India senior VP mobile business Asim Warsi.

Football has witnessed strong viewership over the past decade and the fan following for the sport has seen increased penetration among the middle-tier audience, while the penetration amongst the premium audience remains consistent. Social chatter around Premier League have peaked over the past 3 years and also the number of official fan clubs in India.